My rating: 4 of 5 stars
As the first YouTube marketing book I’ve ever read, I do not have anything to compare it to. I have read marketing books, but nothing specifically on online marketing. So with that out of the way, I did like this book even though it is a bit dated, YouTube has changed quite a bit since this book was published just to give some context.
This book comes at YouTube from a business stand point. The author refers to using it from a corporation view point, or to promote your business. It is not how to do YouTube for a living, or how to make any specific channel. It is more as how to use YouTube as part of your business.
Having said all that, there is some good information here: what types of videos to use, what style of videos to use, upload schedules, how to run a giveaway, and how to build your subscriber base. Take some things with a grain of salt, as parts of the book refer to YouTube features that are unavailable or have changed and don’t work the same.